Current Turkey Models Are Bigger and Heavier

1934

Shifting of styles in turkeys is under way, according to L. E. Cline of the Nevada agricultural extension service, who recently finished a study of the present market for the holiday birds. The 1934 model will be bigger and heavier, Mr. Cline says, reflecting a consumer demand for a different type of bird which has been increasing since last Christmas.

The shift is a return to the turkey in greatest demand some time ago, the extension man says, and may be an indication of better economic conditions. In recent years the smaller birds have brought the best prices. Demands from restaurants and cabarets for larger breast meat has been an important factor in the change in consumer requirements.

A premium of one or more cents a pound is now being paid for the heavier turkeys, while for the last two or three years the price was that amount under the sum paid for lighter birds.

This condition always shows a decidedly healthy tone of the market, and if it prevails through the coming marketing season, as indications point, there will be a distinct advantage to the turkey producer.