To Rise in Business Life

1910

Some Few Essentials Must Be Kept In Mind, and One of These Is Advertising.

A man may have several carloads of ability. He may have brains and ideas and other desirable things. But all the ideas ever "ideated" will not avail to raise a man who neglects that all important item of advertising. You simply must get attention. Of course, you can get attention by firing off a revolver during office hours, or you can do it by wearing loud clothes and proclaiming your kinship in the sporting fraternity. But most men who have risen from the ranks have carefully neglected to use methods of this kind.

Every office man must act as his own salesman. He must first prepare himself by increasing his efficiency. He must be able to do the work for which he is hired. Not only should he do that for which he is hired, but he must do that work better than it ever was done before. When that item has been attended to it is then time to look about for more work.

The wise employee will keep his eye on the job ahead, or, better still, will look at a job which does not exist, but which should exist for the good of the business. The next step is to think out a selling talk that will get the attention, arouse the interest, create a desire, and bring about in the mind of the employer a desire to do what the live employee desires him to do. — The Bookkeeper.